Mr Jaafar Merzouki Idrissi

Mr Jaafar Merzouki Idrissi
Business unit manager at ATREFIL and responsible for Home textile at the Moroccan association of textiles and clothing (AMITH).
Casablanca, Morocco

Short biography :

  • 2005-2017 : BUSINESS UNIT MANAGER ATREFIL
    Ensuring the company's profitability
    Turnover development
    Human Resources and Materials Management
    Control of loads
    Management of strategic projects
  • 2004-2006 : EHTP, Casablanca
    MBA International Management
  • 2002-2005 : SUPPLY CHAIN MANAGER ATRETIS
    Management Control
    Logistics
    Management of modernization and investment projects
  • 2000-2002 : RESPONSIBLE PRODUCTION ATRETIS
    Improved productivity
    Implementation of a Quality Management System
  • 1997-2000 : Ecole Supérieure Des Industries Du Textile Et De L'Habillement, Casablanca
    Textile and Clothing Engineer

 Title : “The challenges of the textile sector in Morocco and the opportunities for the development of TTUs”

Abstract :

The textile and clothing sector employs nearly 160,000 people in Morocco. It is the country's largest industrial employer with 27% of national industrial employment. The sector also contributes 24% of Moroccan exports of goods and 7% of industrial VA, 5% of industrial production and 5% of industrial turnover.

T.O. Export 2016: 32.3 MMDH

T.O. Local Market estimated at 45 MMDH in 2015, and forecast at 90 MMDH in 2025

The sector has an incentive comprehensive framework, namely a concrete development plan of the Moroccan textile sector, an incentive system encompassing a set of fiscal, financial, legal and social investment incentives, a large network of free trade agreements with the European Union, United States of America and the Arab world, with access to a market of over one billion consumers.

In order to take better advantage of its potential and to establish a sustainable growth, The State has developed a global vision, integrating both export and domestic markets, an objective pursued within the framework of the Industrial Acceleration Plan 2014-2020.

Continued support will be particularly drawn to the emergence of a competitive and innovative textile upstream, particularly through the development of textiles for technical use.

The local market of Textiles for Technical Uses (TTUs) is characterized by a significant level of imports. So for 2015, total imports amounted to 5,026,766 KDH and grew 11% compared to 2014 with an average annual growth of 13% over the last ten years. A real opportunity exists, on both the upstream, since a development of coating will bring a high added value to a conventional textile produced locally or imported and thus to stimulate the upstream of the sector, but also in providing new sources of high added value activities in the garment sector, particularly through the development of technical clothing and in a broader way of personal protective equipment. 

This sector-based strategy in the TTU market segment is supported by the implementation of an ecosystem offering an incentive framework for investment, as well as a Cluster dedicated to the Cluster of Moroccan Technical Textiles whose main mission is to support companies in the development of innovative products with high added value.